Privacy Policy
Last updated: 6 July 2026.
This Privacy Policy explains how Holly Wheeler collects, uses, stores and protects personal data when you visit hollywheeler.co.uk. It is intended for visitors in the United Kingdom, the European Union and the European Economic Area.
Controller
For the purposes of the UK GDPR and EU GDPR, the website operator is the controller of personal data processed through this website. You can contact us at contact@hollywheeler.co.uk.
Personal data we may collect
We keep collection limited to what is needed for an informational affiliate website. Depending on how you use the site, we may process:
- Contact data, such as your name, email address and message if you contact us.
- Technical data, such as IP address, browser type, device type, operating system, referring page and approximate location derived from technical signals.
- Usage data, such as pages viewed, links clicked and content performance information.
- Cookie and preference data, including consent choices where consent tools are used.
- Affiliate click data, such as referral source, partner link clicked, network tracking identifiers and attribution data.
We do not intentionally collect special category data such as health information, biometric data, political opinions, religious beliefs or precise location data.
How we use data
We use personal data to operate, maintain, secure and improve the website; respond to messages; measure content performance; track disclosed affiliate referrals; remember privacy preferences; prevent misuse; and comply with legal obligations.
Lawful bases under UK GDPR and EU GDPR
Under the UK GDPR and EU GDPR, we must have a lawful basis for processing personal data. The main bases for this website are:
| Activity | Data | Lawful basis |
|---|---|---|
| Operating and securing the website | Technical data, usage data and server logs | Legitimate interests and legal obligation where applicable |
| Responding to messages | Contact data and message content | Legitimate interests or steps requested before a contract |
| Analytics and content measurement | Usage data, device data and cookie data | Consent where required, otherwise legitimate interests |
| Affiliate referral tracking | Affiliate click data, referral source and partner attribution data | Consent where required, otherwise legitimate interests |
| Managing legal requests | Contact data, correspondence and verification information | Legal obligation and legitimate interests |
Cookies and similar technologies
This website may use cookies, pixels, local storage, tags or similar technologies. Some are essential for the site to work. Others may support analytics, affiliate tracking, performance measurement, advertising attribution or privacy preferences.
For UK and European visitors, non-essential cookies and similar technologies should only be used where appropriate consent has been obtained. You can manage cookies through your browser settings and, where available, site consent controls.
Affiliate links
Some links on Holly Wheeler are affiliate links. If you click one, a third-party retailer, service provider or affiliate network may process information about the click, referral source, transaction or commission attribution.
Affiliate tracking is used to measure disclosed partner referrals. Partner websites and affiliate networks apply their own privacy policies after you leave this site.
Third-party websites and services
We may link to retailers, beauty brands, fashion stores, wedding services, affiliate networks, analytics providers or other third-party websites. We are not responsible for their privacy practices, checkout flows, customer support, prices or data handling.
Review the relevant third-party privacy policy before submitting personal data or making a purchase.
Who we may share data with
We may share limited personal data with hosting providers, analytics providers, email providers, security tools, affiliate networks and performance measurement partners where needed to operate the site.
We may also disclose information where required by law, regulation, court order or to protect our rights, users or website security.
International transfers
Some service providers, affiliate networks or analytics providers may process data outside the UK, EU or EEA. Where this happens, we aim to rely on appropriate safeguards such as adequacy regulations, adequacy decisions, standard contractual clauses or other lawful transfer mechanisms where required.
How long we keep data
We keep personal data only for as long as reasonably necessary. Contact messages are usually kept for up to 24 months after the last interaction. Server and security logs are usually kept for up to 12 months unless needed for investigation or security purposes.
Analytics, affiliate reporting and cookie consent records are retained according to the relevant provider settings and legal or operational requirements.
Your UK and EU data protection rights
Depending on your location and the circumstances, you may have rights to access, correct, delete, restrict, object to or port your personal data. You may also withdraw consent where processing is based on consent.
To exercise rights, contact contact@hollywheeler.co.uk. We may need to verify your identity before responding.
Complaint path
If you are in the UK, you can contact the UK Information Commissioner's Office. If you are in the EU or EEA, you can contact your local data protection supervisory authority. We encourage you to contact us first so we can try to resolve your concern.
Children
This website is not directed at children and does not knowingly collect personal data from children. If you believe a child has provided personal data, contact us so we can review and remove it where appropriate.
Security and updates
We use reasonable technical and organisational measures to protect personal data, but no website can guarantee perfect security.
We may update this Privacy Policy when the website, legal requirements, affiliate partners, analytics tools or data practices change. The updated date above shows when this policy was last revised.